{"id":35811280,"date":"2014-12-18T12:27:08","date_gmt":"2014-12-18T11:27:08","guid":{"rendered":"http:\/\/www.arketipomagazine.it\/?p=35811280"},"modified":"2014-12-18T12:27:08","modified_gmt":"2014-12-18T11:27:08","slug":"brioni-flagship-store-milan","status":"publish","type":"post","link":"https:\/\/www.arketipomagazine.it\/en\/brioni-flagship-store-milan\/","title":{"rendered":"Brioni Flagship Store Milan"},"content":{"rendered":"<p>The store is accommodated in a four-storey building in <strong>via Ges\u00f9 4<\/strong>, within the boundaries of the famous quadrilateral of Milan fashion. In this case, <strong>Park Associati<\/strong> was responsible for modernising the building, which used to be the famous old home of Brioni\u2019s tailoring shop and offices in Milan. The layout of the various goods areas respects the old-fashioned division of space, which Park Associati has carefully redesigned to enhance the brand\u2019s products to the maximum and cater for the client\u2019s desire to welcome customers into an elegant, linear setting.<\/p><div id=\"arket-4245900969\" class=\"arket-contenuto arket-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;\"><div id=\"sas_67408\" align=\"center\"><\/div>\r\n<script type=\"application\/javascript\">\r\n    sas.cmd.push(function() {\r\n        sas.render(\"67408\");  \/\/ Formato : Injection 1x1 1x1\r\n    });\r\n<\/script><\/div>\n<p>The <strong>ground floor space<\/strong> is designed to be a seamless continuation of the building\u2019s internal courtyard: a secret and surprising place characteristic of <strong>traditional Milanese architecture<\/strong>. The display windows for the various products face onto the courtyard at different heights. The entire store is constructed around interaction with the courtyard and inflowing sunlight. The spaces are all fitted with windows to recreate the setting of a<strong> luxury tailor\u2019s shop<\/strong> bursting with natural light and looking onto the neighbouring streets.<\/p>\n<p>The various sections devoted to footwear, leisurewear formalwear are located on the first floor. A large tailor\u2019s workshop on this floor provides vital support for the shop\u2019s business operations. The second floor, on the other hand, is devoted to tailor-made products and a private <strong>VIP room<\/strong>, with the concept of elegance and exclusiveness characterising the brand emphasised through the presence of a lounge area, whose furnishing and fittings are all custom-designed. The wooden ceiling is enhanced by a set of lamps made of custom-designed ribbed glass. The atmosphere feels even more exclusive due to the windows, which, although fitting in with those in the store area, focus on the craftsmanship of their manufacture.<\/p>\n<div id='gallery-1' class='gallery galleryid-35811280 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_01-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_02-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Disegni_03-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<div id='gallery-2' class='gallery galleryid-35811280 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_01.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_01-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_01-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_01-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_02.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_02-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_02-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_02-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_02-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_03.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_03-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_03-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_03-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_03-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_04.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_04-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_04-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_04-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_04-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_05.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_05-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_05-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_05-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_06.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_06-150x100.jpg\" class=\"attachment-thumbnail 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srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_07-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_07-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_07-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_08.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_08-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_08-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_08-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_08-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_09.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_09-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_10-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_10-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_11.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_11-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_11-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_11-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_12.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_12-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_12-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_12-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_13.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_13-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_13-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_13-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_13-673x449.jpg 673w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_14.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_14-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_14-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_14-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_15.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_15-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_15-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2014\/12\/ParkAssociati_Brioni_Flagship_Store_Milano_Foto_15-436x291.jpg 436w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Flagship Store in Milan that opened recently is currently Brioni\u2019s largest space in the world in terms of sheer size (700 mq set over three floors). 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