{"id":35816001,"date":"2015-05-21T10:33:18","date_gmt":"2015-05-21T08:33:18","guid":{"rendered":"http:\/\/www.arketipomagazine.it\/?p=35816001"},"modified":"2015-05-27T10:39:17","modified_gmt":"2015-05-27T08:39:17","slug":"new-fondazione-prada-headquarters-studio-oma","status":"publish","type":"post","link":"https:\/\/www.arketipomagazine.it\/en\/new-fondazione-prada-headquarters-studio-oma\/","title":{"rendered":"New Fondazione Prada Headquarters \u2013 Studio OMA"},"content":{"rendered":"<p>A project combining preservation of a historic structure with a new architectural design, the new <a href=\"https:\/\/www.fondazioneprada.org\/\" target=\"_blank\"><strong>Fondazione Prada building in Milan<\/strong><\/a> will open to the public on May 9. The project, developed by <a href=\"https:\/\/www.oma.eu\/\" target=\"_blank\"><strong>studio OMA<\/strong><\/a> under the direction of <strong>Rem Koolhaas<\/strong>, is based on an architectural configuration combining seven existing buildings and three new constructions: the Podium, the Cinema and the Tower, currently undergoing completion.\u2028The new permanent headquarters in Largo Isarco (in the south of Milan) covers a total of 19,000 square metres and is the result of conversion of an early twentieth-century distillery to offer the city of Milan a space for contemporary art exhibitions and a variety of different projects in the fields of architecture, film and philosophy. Fondazione Prada has an open structure, the planning of which is the result of discussion among the Foundation\u2019s department curators, coordinated by Astrid Welter, Mario Mainetti and Alessia Salerno, with the Thought Council, a group with a variable composition which originated with Shumon Basar, Nicholas Cullinan and C\u00e9dric Libert, joined in May by Elvira Dyangani Ose and Dieter Roelstraete, Presidents Miuccia Prada and Patrizio Bertelli and Artistic and Scientific Superintendent Germano Celant.<\/p><div id=\"arket-374190403\" class=\"arket-contenuto\" style=\"margin-top: 20px;margin-bottom: 20px;\"><div id=\"sas_67408\" align=\"center\"><\/div>\r\n<script type=\"application\/javascript\">\r\n    sas.cmd.push(function() {\r\n        sas.render(\"67408\");  \/\/ Formato : Injection 1x1 1x1\r\n    });\r\n<\/script><\/div>\n<p>The spaces in Milan present <strong>three different exhibition projects<\/strong> using the <strong>Prada Collection<\/strong> as a tool for study and research: \u201cAn Introduction\u201d, \u201cIn Part\u201d and \u201cTrittico\u201d.\u2028The South Gallery and part of the Deposit host \u201c<em><strong>An Introduction<\/strong><\/em>\u201d (May 9 2015 \u2013 January 10 2016), an exhibition including more than 70 works. Combining study with love of art, the exhibition explores the curiosity, impulses and aspirations that have helped give form to the collection, leading to the opening of the Foundation. The exhibition itinerary begins with the art of the \u201960s, from New Dada to Minimal Art, with works by Walter De Maria, Yves Klein, Piero Manzoni, Donald Judd and Barnett Newman, as well as Pino Pascali and Edward Kienholz. In the centre is a late 15th-century studio, presented as a symbol of the continuity of knowledge and study. A picture gallery includes works by a number of artists including William N. Copley, Lucio Fontana, Mario Schifano, Gerhard Richter and Goshka Macuga. The itinerary concludes with \u201cartists\u2019 vehicles\u201d, including work by Elmgreen &amp; Dragset, Carsten Holler &amp; Rosemarie Trockel, Tobias Rehberger, Gianni Piacentino and Sarah Lucas, immersing the visitor in a reality in which life is intertwined with the artists&#8217; contribution and works toward a more extensive horizon, represented by the work of the Foundation.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_35815708\" aria-describedby=\"caption-attachment-35815708\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2015\/05\/An-Introduction-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-35815708\" src=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2015\/05\/An-Introduction-2-1024x682.jpg\" alt=\"Veduta della mostra \u201cAn Introduction\u201d - Fondazione Prada, Milano. 2015 Foto: Attilio Maranzano. Courtesy Fondazione Prada\" width=\"1024\" height=\"682\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-1024x682.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-950x633.jpg 950w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2-1112x741.jpg 1112w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/An-Introduction-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-35815708\" class=\"wp-caption-text\">Veduta della mostra \u201cAn Introduction\u201d &#8211; Fondazione Prada, Milano. 2015<br \/>Foto: Attilio Maranzano. Courtesy Fondazione Prada<\/figcaption><\/figure>\n<p>Set up in the North Gallery, the exhibition \u201c<em><strong>In Part<\/strong><\/em>\u201d (May 9 \u2013 October 31 2015), curated by Nicholas Cullinan, is housed in one of the former industrial buildings making up the Foundation\u2019s new premises. It explores the idea of the fragment of the body in the sculptures of Lucio Fontana and Pino Pascali, in the representation of ruins in the work of John Baldessari, David Hockney and Francesco Vezzoli, in the use of the photographic close-up, in the construction of the figure, in the paintings of William Copley and Domenico Gnoli, in the deformed portraits of Llyn Foulkes, in the incomplete silhouettes of Yves Klein and, lastly, in the overlapping of figures typical of the work of Francis Picabia. Works by Charles Atlas, Bruce Nauman, Robert Rauschenberg and Richard Serra from international museums and private art collections complete this survey focusing on the tension between the part and the whole.<\/p>\n<p>Lastly, the exhibition \u201c<em><strong>Trittico<\/strong><\/em>\u201d (May 9 2015 \u2013 January 10 2016) is housed in the Cistern, a building already in existence on the city made up of three tall spaces. The project, curated by the Thought Council, involves rotating presentation of three works from the collection juxtaposed to create formal cross-references and conceptual affinities. The first triptych consists of Case Il (1968) by Eva Hesse, Lost\u00a0 Love (2000) by Damien Hirst and 1 metro cubo di terra (1967) by Pino Pascali: three works developing minimalist geometries by associating the form of the cube with objects and elements from nature.<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-35816001 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/la-nuova-sede-della-fondazione-prada-studio-oma\/fondazione-prada_bas-princen_2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-2-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-35815709\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-2-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-2-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-2-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-2-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-35815709'>\n\t\t\t\tFondazione Prada nuova sede di Milano. Architectural project by OMA. Photo: Bas Princen 2015. Courtesy Fondazione Prada\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/la-nuova-sede-della-fondazione-prada-studio-oma\/fondazione-prada_bas-princen_4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-4-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-35815710\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-4-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-4-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-4-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-4-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-35815710'>\n\t\t\t\tFondazione Prada nuova sede di Milano. Architectural project by OMA. Photo: Bas Princen 2015. Courtesy Fondazione Prada\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/la-nuova-sede-della-fondazione-prada-studio-oma\/fondazione-prada_bas-princen_5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-5-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-35815711\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-5-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-5-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-5-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-5-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-35815711'>\n\t\t\t\tFondazione Prada nuova sede di Milano. Architectural project by OMA. Photo: Bas Princen 2015. Courtesy Fondazione Prada\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/la-nuova-sede-della-fondazione-prada-studio-oma\/fondazione-prada_bas-princen_6\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-6-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-35815712\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-6-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-6-436x291.jpg 436w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-6-673x449.jpg 673w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2015\/05\/Fondazione-Prada-Bas-Princen-6-950x633.jpg 950w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-35815712'>\n\t\t\t\tFondazione Prada nuova sede di Milano. Architectural project by OMA. Photo: Bas Princen 2015. Courtesy Fondazione Prada\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Along with the new permanent space in Milan, the Foundation has maintained its Venetian location in Palazzo di Ca\u2019 Corner della Regina.<\/p>\n","protected":false},"author":807,"featured_media":35815707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,39],"tags":[1467,176,1527,1469],"contenuto-extra":[],"class_list":["post-35816001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-projects","tag-fondazione-prada","tag-milan","tag-rem-koohlaas","tag-studio-oma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Fondazione Prada Headquarters \u2013 Studio OMA | Arketipo<\/title>\n<meta name=\"description\" content=\"Along with the new permanent space in Milan, the Foundation has maintained its Venetian location in Palazzo di Ca\u2019 Corner della Regina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arketipomagazine.it\/en\/new-fondazione-prada-headquarters-studio-oma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Fondazione Prada Headquarters \u2013 Studio OMA | Arketipo\" \/>\n<meta property=\"og:description\" content=\"Along with the new permanent space in Milan, the Foundation has maintained its Venetian location in Palazzo di Ca\u2019 Corner della Regina.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arketipomagazine.it\/en\/new-fondazione-prada-headquarters-studio-oma\/\" \/>\n<meta property=\"og:site_name\" content=\"Arketipo\" \/>\n<meta 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