{"id":35824985,"date":"2017-05-30T15:44:50","date_gmt":"2017-05-30T13:44:50","guid":{"rendered":"https:\/\/www.arketipomagazine.it\/en\/?p=35824985"},"modified":"2017-05-30T15:44:50","modified_gmt":"2017-05-30T13:44:50","slug":"mad-completes-roca-beijing-gallery","status":"publish","type":"post","link":"https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/","title":{"rendered":"Roca Beijing Gallery, Beijing &#8211; MAD Architects"},"content":{"rendered":"<p><a href=\"https:\/\/www.i-mad.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MAD Architects<\/strong><\/a> has completed <strong>Roca\u2019s Beijing Gallery<\/strong> in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery\u2019s floors, finished with a screen of LEDs, become a new fa\u00e7ade for the city. &#8220;I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and city in the simplest way,&#8221; says <strong>Ma Yansong<\/strong>, MAD Architect\u2019s founding principal.<\/p><div id=\"arket-1317925448\" class=\"arket-contenuto\" style=\"margin-top: 20px;margin-bottom: 20px;\"><div id=\"sas_67408\" align=\"center\"><\/div>\r\n<script type=\"application\/javascript\">\r\n    sas.cmd.push(function() {\r\n        sas.render(\"67408\");  \/\/ Formato : Injection 1x1 1x1\r\n    });\r\n<\/script><\/div>\n<figure id=\"attachment_35824986\" aria-describedby=\"caption-attachment-35824986\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35824986\" src=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_1.jpg\" alt=\"Roca Beijing Gallery, Beijing - MAD Architects\" width=\"1280\" height=\"1820\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1.jpg 1280w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-211x300.jpg 211w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-768x1092.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-720x1024.jpg 720w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-696x990.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-1068x1519.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_1-295x420.jpg 295w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-35824986\" class=\"wp-caption-text\">Roca Beijing Gallery, Beijing &#8211; MAD Architects<\/figcaption><\/figure>\n<p>The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments &#8211; creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery\u2019s internal spaces. An intentional ambiguity of \u201cinterior\u201d and \u201cexterior\u201d is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.<\/p>\n<figure id=\"attachment_35824987\" aria-describedby=\"caption-attachment-35824987\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35824987\" src=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2.jpg\" alt=\"Roca Beijing Gallery, Beijing - MAD Architects\" width=\"1280\" height=\"854\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2.jpg 1280w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-1068x713.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_2-630x420.jpg 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-35824987\" class=\"wp-caption-text\">Roca Beijing Gallery, Beijing &#8211; MAD Architects<\/figcaption><\/figure>\n<p>The gallery also projects images of nature, simulating different weather conditions and seasons &#8211; such as the falling of rain, or the emulation of sunshine to address a smoggy day. Designed by art critic and curator J\u00e9r\u00f4me Sans, the installation changes with the passing of seconds, minutes, and days. In designing the sixth of Roca\u2019s global galleries, MAD has joined a series of renowned designers, such as <strong>Zaha Hadid Architects<\/strong> and <strong>Charles Ferrater<\/strong>, who have designed galleries for Roca in the past.<\/p>\n<figure id=\"attachment_35824988\" aria-describedby=\"caption-attachment-35824988\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35824988\" src=\"https:\/\/www.arketipomagazine.it\/wp-content\/uploads\/sites\/20\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5.jpg\" alt=\"Roca Beijing Gallery, Beijing - MAD Architects\" width=\"1280\" height=\"1003\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5.jpg 1280w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-300x235.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-768x602.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-1024x802.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-696x545.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-1068x837.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_5-536x420.jpg 536w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-35824988\" class=\"wp-caption-text\">Roca Beijing Gallery, Beijing &#8211; MAD Architects<\/figcaption><\/figure>\n<div id='gallery-1' class='gallery galleryid-35824985 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_2-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_by-action-media_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-1068x713.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_1.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_by-action-media_3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-1068x713.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_3.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_by-action-media_4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-1068x713.jpg 1068w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Action-Media_4.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_by-shu-he_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_1-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/mad_roca-beijing-gallery_by-shu-he_3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_3-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAD Architects has completed Roca\u2019s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery\u2019s floors, finished with a screen of LEDs, become a new fa\u00e7ade for the<\/p>\n","protected":false},"author":1164,"featured_media":35824995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[4845,4849,4848,223,4847,4846,4844,1756],"contenuto-extra":[],"class_list":["post-35824985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-beijing","tag-charles-ferrater","tag-gallery","tag-led","tag-ma-yansong","tag-mad-architects","tag-roca-beijing-gallery","tag-zaha-hadid-architects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roca Beijing Gallery, Beijing - MAD Architects<\/title>\n<meta name=\"description\" content=\"MAD Architects has completed Roca\u2019s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roca Beijing Gallery, Beijing - MAD Architects\" \/>\n<meta property=\"og:description\" content=\"MAD Architects has completed Roca\u2019s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/\" \/>\n<meta property=\"og:site_name\" content=\"Arketipo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Arketipo-Magazine\/276056037507\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T13:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2017\/05\/MAD_Roca-Beijing-Gallery_by-Shu-He_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caterina Zanni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ArketipoMag\" \/>\n<meta name=\"twitter:site\" content=\"@ArketipoMag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caterina Zanni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arketipomagazine.it\/en\/mad-completes-roca-beijing-gallery\/\"},\"author\":{\"name\":\"Caterina Zanni\",\"@id\":\"https:\/\/www.arketipomagazine.it\/#\/schema\/person\/941aea84de78368d961e3fe745c8b0d5\"},\"headline\":\"Roca Beijing Gallery, Beijing &#8211; 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