{"id":35851634,"date":"2020-09-10T11:15:21","date_gmt":"2020-09-10T09:15:21","guid":{"rendered":"https:\/\/www.arketipomagazine.it\/en\/?p=35851634"},"modified":"2020-09-17T11:19:00","modified_gmt":"2020-09-17T09:19:00","slug":"moritz-store-barcelona-external-reference","status":"publish","type":"post","link":"https:\/\/www.arketipomagazine.it\/en\/moritz-store-barcelona-external-reference\/","title":{"rendered":"Moritz Store, Barcelona &#8211; External Reference"},"content":{"rendered":"<p class=\"p7\">The <strong>Moritz factory<\/strong> is since 1856, one of the first breweries in Barcelona, and one of the first to brew craft beer. Although this factory was closed for 33 years it was reformed by the architect <strong>Jean Nouvel<\/strong> in 2011 and after this great leap the client asked to <strong>External Reference<\/strong> to turn the space around based on this remodeling. The architects decided to preserve the shell, the bar and the shelves of the entrance adding a more brewer aesthetic related to the hipster culture of craftsmanship. This is also becoming a whole reflection around the beer.<\/p><div id=\"arket-2355688058\" class=\"arket-contenuto\" style=\"margin-top: 20px;margin-bottom: 20px;\"><div id=\"sas_67408\" align=\"center\"><\/div>\r\n<script type=\"application\/javascript\">\r\n    sas.cmd.push(function() {\r\n        sas.render(\"67408\");  \/\/ Formato : Injection 1x1 1x1\r\n    });\r\n<\/script><\/div>\n\n                <style type=\"text\/css\">\n                    \n                    #td_uid_1_69d2debeebfa7  .td-doubleSlider-2 .td-item1 {\n                        background: url(https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9107-Pano_WEB-80x60.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_1_69d2debeebfa7  .td-doubleSlider-2 .td-item2 {\n                        background: url(https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9123-Pano_WEB-80x60.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_1_69d2debeebfa7  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src=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9170_WEB-281x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9170_WEB-281x420.jpg 281w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9170_WEB-201x300.jpg 201w, https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9170_WEB.jpg 536w\" sizes=\"(max-width: 281px) 100vw, 281px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">\u00a9Adria\u0300 Goula<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                        <div class = \"td-doubleSlider-2\">\n                            <div class = \"td-slider\">\n                                \n                    <div class = \"td-button td-item1\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item2\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item3\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item4\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item5\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item6\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item7\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item8\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n                \n<p class=\"p7\">The first thing thay did was moving the existing bar to give space to the new bar in an &#8221;L&#8221; shape of about 6 m that reaches the window, serving as a manifesto to the outside while simultaneously integrating the interior. This bar embodies 3 tanks in the lower part and 3 in the upper part that connect directly to the tanks of the factory located below where the beer is produced. These long tubes deliver the unpasteurized beer from production to consumption. This new bar is characterized by the material and aesthetic qualities of the Jean Nouvel bar. In addition, this bar is filled with limited-edition beers in one liter bottles. The graphic elements and signage are modified according to the requirements.<br \/>\nThe tanks that store the beer also become exhibitors to sell the bread in glass lights leading you from the entrance to the unique furniture made with a tank\u2019s section in the second part of the &#8221;L&#8221; space making up the M-store. This second space is characterized by colonizing the walls where the brand t-shirts, gadgets, merchandising elements and books related to the world of beer are exhibited.<\/p>\n<p class=\"p3\">\n","protected":false},"excerpt":{"rendered":"<p>The Moritz factory is since 1856, one of the first breweries in Barcelona, and one of the first to brew craft beer. Although this factory was closed for 33 years it was reformed by the architect Jean Nouvel in 2011 and after this great leap the client asked to External Reference to turn the space<\/p>\n","protected":false},"author":1164,"featured_media":35851643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[9780,17391,11394,17390],"contenuto-extra":[],"class_list":["post-35851634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-barcelona","tag-external-reference","tag-jean-nouvel","tag-moritz-factory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moritz Store, Barcelona - External Reference | Arketipo<\/title>\n<meta name=\"description\" content=\"The Moritz factory is since 1856, one of the first breweries in Barcelona, and one of the first to brew craft beer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arketipomagazine.it\/en\/moritz-store-barcelona-external-reference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moritz Store, Barcelona - External Reference | Arketipo\" \/>\n<meta property=\"og:description\" content=\"The Moritz factory is since 1856, one of the first breweries in Barcelona, and one of the first to brew craft beer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arketipomagazine.it\/en\/moritz-store-barcelona-external-reference\/\" \/>\n<meta property=\"og:site_name\" content=\"Arketipo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Arketipo-Magazine\/276056037507\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T09:15:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-17T09:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.tecnichenuove.it\/arketipomagazine\/2020\/05\/AG_9136-Pano_WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caterina Zanni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ArketipoMag\" \/>\n<meta name=\"twitter:site\" content=\"@ArketipoMag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caterina Zanni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arketipomagazine.it\/en\/moritz-store-barcelona-external-reference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arketipomagazine.it\/en\/moritz-store-barcelona-external-reference\/\"},\"author\":{\"name\":\"Caterina Zanni\",\"@id\":\"https:\/\/www.arketipomagazine.it\/#\/schema\/person\/941aea84de78368d961e3fe745c8b0d5\"},\"headline\":\"Moritz Store, Barcelona &#8211; 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