Situated at the northwestern corner of Design District, close to North Greenwich Tube station, building A1 is a rectangular four-storey structure with towering ceilings, an asymmetric arrangement of large, grid-like windows, punctuating a reflective aluminium facade. This striking and geometric modern structure is now the epicentre for post-graduate education for Ravensbourne University, putting its students in the heart of a dynamic ecosystem of enterprises, studios and freelancers, across every creative discipline.
The next generation of creatives
Based on Greenwich Peninsula since 2010, Ravensbourne University London is the UK’s leading provider of vocational education in the creative industries, with one of the highest graduate employment rates in the country, as well as the top position when it comes to graduate salaries in the creative sector. To consolidate this position, and further energise the UK’s creative economy, Ravensbourne has chosen a Barozzi Veiga building at Design District to house its new centre for post-graduate study: the Institute for Creativity & Technology. The Institute’s four floors will house the university’s graduate school, a start-up incubator, a research lab and a workshop, all of which will benefit from the lofty ceiling heights and plentiful natural light from the floor-to-ceiling windows. The new facility means that GradSchool, Ravensbourne’s postgraduate department, can add four new master’s courses to its progressive roster: MA Design Communication and Technology; MA Fashion Design, Management and Innovation; MA Illustration for Communication; and MDes Service Design, Social Innovation and Design Leadership.
Up to 200 students and staff are likely to be in the building at any one time, taking advantage of state-of the-art facilities including the Workshop, equipped with prototyping resources, a VR/AR lab and a print bureau, as well as offices hotdesking space, meeting areas and an exhibition space that will be used for both university and public events. The university’s sector-leading creative researchers will have their own dedicated workspace in the form of ResearchRave; students can gain real-world professional experience at in-house agency CreativeLab; and budding entrepreneurs can build up their fledgling businesses in Incubation+, the Institute’s hothouse for start-ups. And, with hundreds of creative professionals and businesses working on the Institute’s doorstep, students will have unlimited opportunity to connect with the people, ideas, and opportunities that will kickstart and enrich their careers.
“Our new Institute will strengthen our drive to foster the leadership capabilities of the creative changemakers of the future. I envisage a rich exchange of ideas between our postgraduate community, Design District, and the wider business and creative community” Paul Sternberg, postgraduate director, Ravensbourne University London.
The elegance of industry
Known for producing monolithic forms, angular geometries and industrial scales with a touch of Mediterranean flair, Barozzi Veiga has created a bold and futuristic, block-like structure in metal and glass that catches the eye without dominating the landscape. Contrasting engagingly with the different architectural approaches in the district, it is a building in conversation with the others around it.
“The opportunity to build something in London has always attracted us and our involvement in Design District gave us the possibility to do it in one of the most interesting development areas of the city. We are particularly glad that our first built project in London is also the first building to open at the Design District. We think this is a very nice coincidence and we hope it marks a great beginning both for our practice in the UK and for the new creative district” Alberto Veiga, founder, Barozzi Veiga.
Barozzi Veiga’s industrial palette and clean-lined geometry is echoed in the Institute’s interiors, which have been created by the celebrated East London studio Brinkworth. Hard-wearing materials such as birch ply, powder-coated steel and linoleum create an honest, function-focused aesthetic, which is reflected in the Institute’s pixel-inspired graphic identity, created by Studio Makgill. From the macro level of the Institute’s structure to the micro world of brand identity, the overall impression is therefore of an industrious maker-space – somewhere that creative ideas can be forged into reality.
"When developing this project, we had the goal of making spaces for creative activities of various kinds, including art, photography, technology, and communication. For this reason, we could not think of a more appropriate tenant than Ravensbourne University, whose courses and activities are deeply characterized by creativity” Alberto Veiga, founder, Barozzi Veiga.
Good news for creativity
The opening of Ravensbourne’s Institute is the first in Design District’s programme of building launches taking place over the summer, culminating in the site’s official grand opening in September. As Design District is London’s first dedicated, purpose-designed and permanent hub for the creative industries, offering businesses affordable rents and flexible workspace tenancies, its opening represents an injection of much-needed optimism for the UK creative economy after a year of setbacks and stagnation.
The arrival of the Institute of Creativity and Technology lays the foundations for the diverse, interdisciplinary creative community that Design District sets out to nurture. After Ravensbourne’s Institute, Design District is preparing to open more of its architecturally progressive buildings, including work by 6a Architects, Adam Kahn Architects, David Kohn Architects, Architecture 00, Mole Architects, HNNA and Selgas Cano. Alongside the students and staff of the Institute, the district’s pioneering cohort of early tenants comprises a dynamic medley of artists, performers, maverick designers and shapers of culture including: LGBTQ+ art space QUEERCIRCLE; Love Welcomes, the social enterprise using craft to help refugee women; sneaker-innovation platform Concept Kicks; independent music brand Brace Yourself; Bureau – London’s new members’ club for the creative industries; …with many more to be announced in the next few months.