An evocative design, created with the retail designers of Dalziel and Pow (D+P), which conceived an entirely LED lit store which takes the consumer into an environment so inviting it is like being at home. This is where Reggiani lighting comes into play, with a dual objective: to take the consumer on an emotionally evocative journey and to enhance the products on display, with white as the base colour.
To achieve the desired effects, four LED solutions by Reggiani have been used, integrated with a Dali control system by Helvar. “The lighting concept is based on providing the right level of lighting for each moment of the day and for every occasion - explains David Dalziel of D+P - We were able to use three different scenarios that vary from intense daylight to atmospheres with softer lighting. This allows customers to shape the environment as they please by moving from a brighter morning light, fading into a less intense afternoon light, to finish with a more relaxing evening one”.
Taking centre stage in the design are the latest novelties in LED lighting from Reggiani, such as Linea Luce Slim, Yori and Trybeca, together with a product that is already a contract must, Unimosa. “The variety of lighting solutions inside the display area enhances the visitor’s experience” states Daziel: Yori has been used for accent lighting, to enhance the perception of the store perimeter and the merchandise, the linear Line Luce Slim solutions remove shadows from the walls thanks to their pleasant wall-washer effect, while the diffused light above the stairs encourages circulation inside the store.
The installation on the ground and first floor includes Yori 26W LED Dali projectors with interchangeable IOS optics by Reggiani, mounted on rails, which are also adjustable thanks to the same control system, and the recessed Unimosa LED 26W and Low LED 10W in the fixed as well as adjustable versions. Again on the ground and first floors are Linea Luce Slim Low & High 6W, 9W and 27W inside coves made in the false ceiling, installed in a variety of lengths to better adapt to the design needs. To effectively light the entrance to the store, the new Reggiani recessed Trybeca were chosen, set right near The White Company sign and installed with independent time control.